Privacy Policy

1. Introduction

Pecaro Consulting Inc. ("Pecaro," "we," "us," or "our") is a Canadian strategy, technology, marketing and artificial intelligence consulting company that helps businesses improve customer acquisition, operational efficiency and sustainable growth.

Our services include:

• Business strategy, marketing and growth consulting.
• The Door Growth System and Door Growth Audit for property management companies.
• AI-powered customer engagement, lead qualification and workflow automation.
• Jessica, our AI-powered business inquiry and customer engagement assistant.
• ALTAM™, including AI workforce solutions, property management software and related applications.
• Technology implementation, integrations, business process improvement and professional consulting services.

This Privacy Policy explains how we collect, use, disclose, store, protect and manage personal information across our websites, applications, AI-powered systems and professional services.

Websites and services covered

This Policy applies to Pecaro-operated websites and services, including:

• https://www.pecaroconsulting.com
• https://apply.pecaroconsulting.com
• https://altam.ai
• Pecaro-operated AI assistants, forms, booking systems, dashboards, integrations and associated digital services.

Other Pecaro-operated services may also reference this Policy.

When Pecaro processes personal information solely on behalf of a business customer under that customer's instructions, the customer generally determines the purposes of processing. Additional contractual privacy and data processing terms may apply.

We seek to comply with applicable privacy, electronic communications and consumer protection laws, including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), and applicable United States federal and state laws.

2. Information We Collect

Depending on how you interact with Pecaro, we may collect the following categories of information.

A. Personal and Business Contact Information

• Full name.
• Business name and industry.
• Job title or professional role.
• Email address.
• Telephone or mobile number.
• Business website.
• Business location, city, province, state or country.
• Communication preferences.

B. Business Applications and Consultation Information

When you complete a Door Growth Audit application, request a consultation or inquire about our services, we may collect:

• Company size and operational structure.
• Number of properties or rental units managed.
• Property types and service locations.
• Customer acquisition methods.
• Lead response times.
• Sales and conversion processes.
• Business software and CRM systems.
• Business goals and operational challenges.
• Consultation requests, appointment details and relevant correspondence.

We use this information to evaluate service suitability, prepare consultations, develop recommendations and provide requested services.

C. Website and Technical Information

When you visit our websites, we may automatically collect:

• IP address.
• Browser and device information.
• Operating system.
• Pages visited and navigation activity.
• Referral sources.
• Website interaction information.
• Advertising campaign identifiers, including UTM parameters and click IDs.
• Cookies and similar tracking information.

D. AI Assistant and Automation Information

When you interact with Jessica or another Pecaro-operated AI assistant, we may process:

• Messages and questions submitted.
• Business information voluntarily provided.
• Conversation history and relevant context.
• Contact and appointment information.
• AI-generated responses and recommendations.
• Workflow activity, classifications and escalation records.
• Feedback and corrections.

E. ALTAM Customer and Application Data

Depending on the services enabled, ALTAM may process:

• Customer account and authentication information.
• Property management records and operational information.
• Customer-authorized documents and knowledge sources.
• CRM records and communication histories.
• Calendar and scheduling information.
• Workflow instructions and automation results.
• Integration identifiers and permissions.
• Subscription, billing and service information.

Customers are responsible for ensuring that information submitted to ALTAM is collected and processed with appropriate legal authority.

We encourage users not to submit sensitive personal information unless it is necessary for an authorized service and appropriate safeguards have been established.

3. How We Collect Information

We collect information through:

1. Website forms and consultation applications.
2. Direct communications, including email, telephone and SMS.
3. Appointment booking and scheduling systems.
4. AI assistants and automated conversations.
5. Customer-authorized integrations.
6. CRM and business management platforms.
7. Website analytics and advertising technologies.
8. Professional consulting engagements.
9. Public or commercial sources where collection is permitted by law.

We collect and use information for identified, legitimate business purposes and seek to limit collection to what is reasonably necessary.

4. How We Use Your Information

Pecaro may use personal information to:

• Respond to business inquiries and consultation requests.
• Evaluate eligibility for our services.
• Prepare Door Growth Reports, audits and personalized demonstrations.
• Schedule, confirm and manage appointments.
• Provide business strategy, marketing and technology consulting.
• Operate and support ALTAM and related software.
• Provide AI-powered customer engagement and automation.
• Manage customer relationships and service delivery.
• Maintain customer records and communication preferences.
• Process invoices, subscriptions and service agreements.
• Analyze website performance and advertising effectiveness.
• Improve service quality and operational performance.
• Detect fraud, unauthorized access and security incidents.
• Meet applicable legal and contractual obligations.
• Send promotional communications where permitted by law.

We will provide additional notice and obtain consent where required before using personal information for materially different purposes.

5. Artificial Intelligence and Automated Processing

Pecaro uses artificial intelligence to improve customer communication, service delivery and business operations.

Our AI-powered systems may assist with:

• Answering business inquiries.
• Qualifying prospective customers.
• Scheduling consultations.
• Preparing business recommendations.
• Summarizing customer interactions.
• Supporting CRM workflows.
• Automating authorized business processes.
• Assisting property management operations.

Jessica AI Assistant

Jessica is an AI-powered assistant used by Pecaro to support business inquiries, lead qualification, customer engagement and appointment scheduling.

When you interact with Jessica, information you provide may be processed by authorized AI and technology service providers to generate responses or perform requested actions.

AI-generated information may be inaccurate or incomplete and should not be treated as a substitute for professional judgment.

Users may request human assistance by contacting info@pecaroconsulting.com.

AI Data Processing

Pecaro may transmit information necessary to complete an authorized task to approved AI model providers and subprocessors.

We seek to limit the information shared to what is reasonably necessary for the relevant service.

Pecaro does not authorize third-party AI model providers to use identifiable customer-controlled data to train general-purpose models unless the arrangement has been clearly disclosed and agreed to by the customer.

We may use aggregated or appropriately de-identified information to evaluate and improve service performance.

Pecaro does not intend its AI systems to make unsupervised high-impact decisions about individuals.

6. Customer Relationship Management and Automation

Pecaro uses customer relationship management systems, including GoHighLevel, and other authorized technology providers to manage business inquiries and customer communications.

These systems may support:

• Contact and lead management.
• Consultation scheduling.
• Appointment reminders.
• Email communications.
• SMS notifications.
• Customer relationship workflows.
• Automated follow-up.
• Sales pipeline administration.
• Reporting and performance analysis.

Information processed through these systems is used to provide requested services and conduct communications permitted by applicable law.

Access is limited to authorized personnel and service providers according to their responsibilities.

7. SMS and Mobile Communications

Pecaro may offer optional SMS communications for appointment notifications and other separately authorized communications.

Appointment Notifications

If you expressly opt in to the Pecaro Consulting Appointment Notifications program, we may send:

• Appointment confirmations.
• Appointment reminders.
• Scheduling changes.
• Updates related to consultations you request or book.

Message frequency varies.

Message and data rates may apply.

Consent to receive SMS messages is optional and is not a condition of purchasing any goods or services.

Marketing SMS

Where Pecaro offers promotional text messaging, we will obtain the consent required by applicable law through a separate, clearly identified consent process.

Consent to appointment notifications does not automatically authorize promotional SMS messages.

Opting Out

You may stop receiving text messages at any time by replying STOP.

Reply HELP for assistance or contact:

Email: info@pecaroconsulting.com

Telephone: 289-513-5561

Where supported, you will receive a final confirmation of your unsubscribe request.

Mobile Information Protection

Mobile numbers, SMS opt-in information and consent records will not be shared with third parties or affiliates for their own marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with third parties, except service providers processing that information as necessary to deliver the authorized messaging service.

8. Email Communications

Pecaro may send:

• Responses to inquiries.
• Consultation confirmations and reminders.
• Service and account notifications.
• Customer support communications.
• Business updates and promotional messages where legally permitted.

Commercial electronic messages will include applicable sender identification and unsubscribe information.

You may unsubscribe from marketing emails through the link provided in the message or by contacting Pecaro.

We process unsubscribe requests within the periods required by applicable law.

Unsubscribing from marketing communications does not necessarily prevent essential transactional or service-related communications.

9. Cookies, Analytics and Advertising

Our websites may use cookies, analytics tools and advertising technologies to understand website usage, improve performance and measure marketing effectiveness.

These technologies may include:

• Essential website cookies.
• Analytics tools.
• Advertising conversion tracking.
• Meta Pixel, where enabled.
• Other advertising measurement technologies.
• Website security and performance tools.

Advertising technology providers may receive information such as page visits, device identifiers and website interaction events.

Depending on the technology and applicable law, certain disclosures may be considered sharing for targeted advertising even when no personal information is sold for money.

Where required, Pecaro will provide appropriate notices, consent mechanisms or privacy choices.

You may also manage certain cookies through your browser settings.

Disabling cookies may affect some website functions.

10. How We Share Information

Pecaro may disclose personal information to the following categories of recipients when reasonably necessary and legally permitted:

• Service providers: Website hosting, CRM, email, SMS, calendar, database, security, analytics and technical support providers.
• AI and technology providers: Authorized providers that process information to support AI-assisted services, integrations and workflows.
• Customer-authorized integrations: Third-party applications connected or enabled by a business customer.
• Professional advisers: Legal, accounting, insurance and other professional advisers subject to appropriate confidentiality obligations.
• Government or regulatory authorities: Where disclosure is required or permitted by law.
• Corporate transaction participants: Where necessary for a legitimate merger, acquisition, financing or business reorganization, subject to appropriate safeguards.

Pecaro does not sell personal information for money.

We do not share mobile messaging opt-in information or consent records with third parties or affiliates for their own promotional marketing.

Where applicable law defines certain advertising disclosures as a sale or sharing, we will provide required notices and choices.

11. International Data Transfers

Pecaro is based in Canada and serves customers in Canada and the United States.

Some service providers may process or store information outside Canada, including in the United States or other jurisdictions.

Information processed outside Canada may be subject to the laws of the country where it is stored or processed, including lawful access requests from government authorities.

We seek to use contractual, organizational and technical safeguards appropriate to the sensitivity of the information and applicable legal requirements.

Customers requiring specific data residency arrangements should confirm those requirements with Pecaro before implementation.

12. Information Security

Pecaro seeks to protect personal information using reasonable administrative, technical and organizational safeguards appropriate to the information and services involved.

These may include:

• Restricted access to customer information.
• Role-based permissions.
• Secure authentication.
• Encrypted network connections.
• Access monitoring and logging.
• Secure management of integration credentials.
• Vendor and service provider controls.
• Data backup and recovery procedures.
• Security incident response processes.

No electronic storage or transmission method can be guaranteed to be completely secure.

13. Data Retention

Pecaro retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy or meet applicable legal, contractual and operational requirements.

Retention periods may vary based on:

• The type and sensitivity of information.
• Whether a business relationship remains active.
• Customer instructions and contractual requirements.
• Legal and regulatory obligations.
• Security and fraud prevention needs.
• Backup and system administration requirements.

When information is no longer required, Pecaro will take reasonable steps to delete, de-identify or securely dispose of it, subject to lawful exceptions and technical limitations.

Individuals may request deletion of personal information, subject to applicable legal requirements.

14. Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

• Request access to personal information held about you.
• Request correction of inaccurate information.
• Withdraw consent where processing depends on consent.
• Request deletion of personal information.
• Obtain information about how your data is used or disclosed.
• Object to or opt out of certain processing activities.
• Exercise applicable rights concerning targeted advertising or automated processing.
• Submit a privacy complaint.

Certain requests may be subject to legal exceptions.

We may need to verify your identity before fulfilling a request.

Where Pecaro processes information solely on behalf of a business customer, we may direct your request to that customer or assist the customer in responding.

To exercise your rights, contact info@pecaroconsulting.com.

We will respond within applicable legal deadlines. For requests governed by PIPEDA, the ordinary response period is 30 days, subject to permitted extensions.

15. Privacy Incidents

Pecaro maintains procedures intended to identify, investigate, contain and address suspected privacy and information security incidents.

Where required by applicable law or contract, we will notify affected individuals, customers or regulatory authorities.

We will maintain incident records where required and take reasonable corrective measures.

16. Children's Privacy

Pecaro's websites, consulting services and business applications are intended primarily for business and professional users.

Our general business websites and account registration services are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through general business registration.

Customers intending to process information about minors through ALTAM must establish appropriate legal authority and safeguards, including parental or guardian consent where required.

Pecaro may decline or restrict such processing.

17. Third-Party Websites and Integrations

Our websites and services may contain links to third-party websites or integrate with external applications.

Third-party services may have their own privacy policies and terms.

We encourage users to review those policies before providing information or enabling integrations.

Pecaro is not responsible for independent privacy practices of third parties outside our control.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes in our services or technology.
• New AI-powered capabilities.
• Changes to applicable laws.
• Updates to data processing practices.
• Security and operational improvements.

The most recent version will be published with an updated effective date.

Where required by law, we will provide additional notice or obtain consent for material changes.

19. Contact Information

For privacy questions, requests, concerns or complaints, please contact:

We will review privacy complaints and respond within a reasonable period consistent with applicable law.

Individuals in Canada may also contact the Office of the Privacy Commissioner of Canada or the relevant provincial privacy regulator.

Individuals in the United States may contact the appropriate state privacy or consumer protection authority where applicable.